# Brand Kit

## **Logo**

<figure><img src="https://1256872869-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAupxoYl6XgV9LaY82G7R%2Fuploads%2FBUcCBfGXhE9SjjVCp8sW%2FlendOS_dark.png?alt=media&#x26;token=4c29a077-a4d0-4436-901d-420d372d205a" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1256872869-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAupxoYl6XgV9LaY82G7R%2Fuploads%2Fpz3Sq3s5VbCsM5iFOyAv%2FlendOS_dark.svg?alt=media&#x26;token=4fd5e2e2-b88d-4903-ae57-5b644dce5b48" alt=""><figcaption></figcaption></figure>

## **Wordmark**

On light or colored backgrounds, use the blue version of the logo to achieve a good level of contrast.

### **Light Backgrounds**

To maintain visual effectiveness, use the brand color

[lendOS\_dark.png](https://file.notion.so/f/f/6bc1208f-d65f-4a63-9356-a174709fdfbc/57399f11-7bd7-4f36-bc5b-ba3459851563/lendOS_dark.png?table=block\&id=1589506a-b148-8092-adf8-f46670c4ee13\&spaceId=6bc1208f-d65f-4a63-9356-a174709fdfbc\&expirationTimestamp=1736208000000\&signature=_B99Fr8VUqbOesHbpT8yN2rUNddltILQ4mgaso23Hc4\&downloadName=lendOS_dark.png)

[lendOS\_dark.svg](https://file.notion.so/f/f/6bc1208f-d65f-4a63-9356-a174709fdfbc/21ca2115-98a9-4651-a9f6-c852a4c324e8/lendOS_dark.svg?table=block\&id=1589506a-b148-80a9-9d91-d4e353e0bf85\&spaceId=6bc1208f-d65f-4a63-9356-a174709fdfbc\&expirationTimestamp=1736208000000\&signature=TsRzzfAQBLXi-H0JIse8FDDHFjMKPN09Js10JbQGDGc\&downloadName=lendOS_dark.svg)

### **Dark Backgrounds**

Use the white color on a dark background.

[lendOS\_light.png](https://file.notion.so/f/f/6bc1208f-d65f-4a63-9356-a174709fdfbc/6d9a2341-62e9-450d-b252-6e5d90759881/lendOS_light.png?table=block\&id=1589506a-b148-80a0-9d08-e64be4861633\&spaceId=6bc1208f-d65f-4a63-9356-a174709fdfbc\&expirationTimestamp=1736208000000\&signature=p2fEk4nr_vG4Y3hAnowwMyASb20ueKcrVbfWhjV2Qr0\&downloadName=lendOS_light.png)

[lendOS\_light.svg](https://file.notion.so/f/f/6bc1208f-d65f-4a63-9356-a174709fdfbc/1ac67219-76ee-4e1e-bb1a-ca745147bc43/lendOS_light.svg?table=block\&id=1589506a-b148-804c-a394-fc16f24bd67e\&spaceId=6bc1208f-d65f-4a63-9356-a174709fdfbc\&expirationTimestamp=1736208000000\&signature=R3fsU1yYJzPlmrXAJxkCXvMkKQJIrEpidvgoU9cI1o0\&downloadName=lendOS_light.svg)

## Colors

<figure><img src="https://1256872869-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAupxoYl6XgV9LaY82G7R%2Fuploads%2F272ScIHXYvyqu5OitdiZ%2Fcolors1.png?alt=media&#x26;token=e553a489-713d-4a4f-8a23-aee70b316a07" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1256872869-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAupxoYl6XgV9LaY82G7R%2Fuploads%2FhzkzMePC0BiIUI66Awbm%2Fcolors2.png?alt=media&#x26;token=5737d220-d158-4d91-a4e9-cd0f0b1aec18" alt=""><figcaption></figcaption></figure>

## **Font Download**

#### H1, H2, H3

Letter Spacing: -4%

<figure><img src="https://1256872869-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAupxoYl6XgV9LaY82G7R%2Fuploads%2FFplISKMINkVxHOzA8dJd%2Ffont1.png?alt=media&#x26;token=73c97a1f-7d83-476e-a83e-e891c13871b2" alt=""><figcaption></figcaption></figure>

```
https://fonts.google.com/specimen/Aldrich
```

#### **Links, Paragraphs**

Letter Spacing: 0%

<figure><img src="https://1256872869-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAupxoYl6XgV9LaY82G7R%2Fuploads%2FkFII5obYeVEasOeTDpi8%2Ffont2.png?alt=media&#x26;token=5f3d8d5f-4a66-4532-9170-0a2b6139cf25" alt=""><figcaption></figcaption></figure>

```
https://fonts.google.com/specimen/Montserrat
```

### Prohibited Use of Logo

We want to maintain consistency for some core brand assets, our logo being one of them. So please drop shadows, effects, manipulations, or pairing with other logos and icons.

<figure><img src="https://1256872869-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAupxoYl6XgV9LaY82G7R%2Fuploads%2F5loRgc9afWaf4lwuTAMX%2Fprohibited.png?alt=media&#x26;token=804250e1-ee19-4b52-a961-e3247c00d778" alt=""><figcaption></figcaption></figure>

### Favicon

<figure><img src="https://1256872869-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAupxoYl6XgV9LaY82G7R%2Fuploads%2FhVXAjUXaubImtNdt1KXr%2Ffavicon.png?alt=media&#x26;token=c9b2fc33-3db0-4b02-8139-8b902ce896c3" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1256872869-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FAupxoYl6XgV9LaY82G7R%2Fuploads%2Fz8WpxmLo0uVs8xt1Q2Qf%2Ffavicon1.svg?alt=media&#x26;token=9213ba5f-b7a2-4087-b1f0-22163768d535" alt=""><figcaption></figcaption></figure>